Media Education Foundation

documentary films. challenging media.



Killing Us Softly 4: Advertising's Image of Women!

As timely and important as ever... A must for everyone who cares about media literacy and gender equity.

WATCH TRAILER:  Killing Us Softly 4!

Featuring Jean Kilbourne

Killing Us Softly 4:
Advertising's Image of Women

Susan Douglas, Author, Where the Girls Are

Now is the time to teach your students to think critically about media representations of women.

The average American teenager uses 8 hours and 56 minutes of media a day, excluding the time spent using media for school and homework.

It is estimated that children view more than 40,000 advertisements each year.

87% of TV characters aged 10 to 17 are below average in weight. And 70% of 6-12-year-olds want to be thinner.

“No one in the world has done more to improve the image of women in advertising than Jean Kilbourne.”

Maya Angelou, 




“I have enjoyed seeing and hearing Jean Kilbourne wrestle with the issues that beset us all. Her intelligent probing and the deductions she has made are of use to all her listeners and readers.”

“Jean Kilbourne’s work is profoundly important. She’s one of those people who makes a difference in how we see the world.”

American Federation of Television and Radio Artists, New York, NY

Arlie Hoschild, Author


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